Blog
Practical, data-driven writing on SaaS retention — churn benchmarks, survival analysis, cohorts, and the revenue dynamics behind them.
Real, sourced SaaS churn and net revenue retention benchmarks for 2025 — by company stage, segment, and ACV — plus how to read your own numbers against them.
Read more →Real, sourced 2025 net revenue retention (NRR/NDR) benchmarks by segment, ACV, and company stage — plus the formula, why ACV is the only segmentation that matters, and how to read your own number.
Read more →An honest comparison of RetentionLens and ChartMogul — what each does well, how pricing works, and which one fits a Stripe-based SaaS that mainly needs churn and retention answers.
Read more →How RetentionLens and Baremetrics compare on focus, features, and pricing — and which one makes sense if your main job is to understand and reduce churn on Stripe.
Read more →ProfitWell Metrics is free — but it lives inside Paddle’s ecosystem. Here is how RetentionLens compares, and what the trade-off behind a free metrics tool really is.
Read more →The SaaS Quick Ratio in plain terms — the formula, where the 4.0 benchmark comes from, how to read your number by stage, and the caveat that makes it easy to misuse.
Read more →Real benchmarks for expansion revenue — what share of new ARR top performers get from existing customers, how it varies by ARPA and size, and how to use the number.
Read more →Failed payments cause a large share of SaaS cancellations — and most of it is recoverable. Here is how dunning, card updating, and retry logic claw back revenue you have already earned.
Read more →Negative churn means your existing customers generate more revenue over time than you lose to cancellations and downgrades. Here is what it really means, why it equals NRR above 100%, and how to get there.
Read more →Free-trial conversion rates vary enormously depending on whether you ask for a card up front. Here are sourced opt-in vs opt-out benchmarks and the activation levers that move them.
Read more →The 3:1 LTV:CAC rule of thumb is widely quoted and widely misapplied. Here is what healthy unit economics look like at each stage, and why an early-stage 3:1 can be a warning sign.
Read more →The Rule of 40 says a healthy SaaS company’s growth rate plus profit margin should exceed 40%. Here is how to calculate it, what counts as profit, and where it breaks down.
Read more →A single churn number hides two very different problems. Splitting voluntary from involuntary churn tells you whether the fix is product and pricing — or just getting the payment to go through.
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