For Customer Success

A prioritized save-list — so your team works the right accounts first

TL;DR

RetentionLens gives customer success and retention leaders predictive churn-risk scores and customer health scoring computed from Stripe data, turning churn from a lagging metric into a prioritized list of accounts to save. Instead of treating every customer equally, your team focuses on the accounts most likely to cancel next.

In customer success, capacity is the constraint. Your team cannot give every account the same attention, so the question that matters is: who do we save this week?

Most tooling answers a different question — it reports churn after the fact. By the time an account shows up in the churn number, the renewal conversation is already lost.

RetentionLens scores each customer for churn risk and health, so your team gets a ranked save-list and can intervene while there is still room to change the outcome.

What gets in the way

How RetentionLens helps

A ranked save-list, not a churn report

Churn-risk scoring orders your accounts by likelihood to cancel, so the team starts the week knowing exactly where attention will matter most.

Customer health scoring

Health scores summarize each account’s trajectory from billing signal, giving an early, objective read on accounts that are drifting before they ask to leave.

Earlier intervention windows

Because risk is predictive rather than historical, your team gets a window to act ahead of the renewal rather than reacting after the cancellation.

Tie effort to revenue

Risk paired with each account’s MRR shows where a save protects the most revenue, so prioritization is grounded in impact, not just activity.

Metrics you live in

Account churn-risk scoreCustomer health scoreMRR at riskLogo vs. revenue churnCohort retention

Frequently asked questions

How does churn-risk scoring work?

It uses survival analysis and health scoring on your Stripe data to estimate how likely each account is to churn, then ranks accounts so your team can prioritize.

Can I see which saves protect the most revenue?

Yes. Risk is paired with each account’s MRR, so you can prioritize the accounts where a successful save protects the most recurring revenue.

Does it need data beyond Stripe?

The core scoring is computed from your Stripe billing data, so you get a working churn-risk signal without standing up a separate data integration first.

How is this different from a churn dashboard?

A churn dashboard tells you what already happened. RetentionLens predicts what is about to happen and ranks the accounts, so the signal is actionable before the renewal.

Other use cases

See all use cases →

See your own numbers in minutes

Connect Stripe and RetentionLens builds your MRR, churn, cohorts and churn-risk scores automatically. Start on the free tier.

Use case last reviewed 2026-05-30.