TL;DR
RetentionLens gives RevOps leaders a single, Stripe-native source of truth for net and gross revenue retention, expansion, contraction and cohort analysis, plus predictive churn-risk scoring at the account level. It replaces brittle BI pipelines and reconciles to Stripe, so the retention numbers in the board deck match the system of record.
In RevOps your problem is rarely a missing chart — it is three charts that disagree. Finance has one NRR number, the CS dashboard has another, and the board deck has a third, because each was built on a different export at a different time.
Building a real pipeline to fix that means data engineering time you do not have, and every metric definition becomes a debate about how churn was bucketed.
RetentionLens computes retention metrics directly from Stripe with consistent definitions, so the number is the same everywhere — and it adds account-level churn-risk scoring you can route into your motions.
What gets in the way
- Retention numbers disagree across Finance, CS and the board deck.
- BI pipelines are expensive to build and brittle to maintain.
- Metric definitions (what counts as churn, expansion, contraction) are contested.
- Risk lives in someone’s head, not in a list you can operationalize.
How RetentionLens helps
One reconciled set of definitions
NRR, GRR, expansion and contraction are computed from Stripe with consistent logic, so every team reads the same number from the same source.
No pipeline to own
There is no warehouse to model, no dbt project to babysit. The metrics are derived from your billing data automatically and stay current as Stripe changes.
Account-level churn signal you can route
Churn-risk scores are produced per customer, giving you a prioritized list to feed into CS playbooks, QBR prep or save campaigns instead of treating all accounts equally.
Cohorts for honest retention curves
Cohort and survival analysis show how retention actually decays over time, which is the view that survives scrutiny in a board meeting.
Metrics you live in
Frequently asked questions
Will the numbers reconcile to Stripe?
Yes — metrics are computed from your Stripe billing data, so they trace back to the system of record rather than to a separate export.
Does this replace our BI tool?
For subscription retention metrics it removes the need to build and maintain a custom pipeline. Many teams keep BI for broader analytics and use RetentionLens as the retention source of truth.
Can I operationalize the churn-risk scores?
Yes. Scores are produced at the account level so you can prioritize CS outreach, QBRs and save plays around the customers most likely to churn.
How are churn, expansion and contraction defined?
They use consistent, documented logic applied uniformly across all customers, which is what removes the cross-team definition debates.
Other use cases
See your own numbers in minutes
Connect Stripe and RetentionLens builds your MRR, churn, cohorts and churn-risk scores automatically. Start on the free tier.
Use case last reviewed 2026-05-30.