For founders

Know your numbers — and who is about to leave — without a data team

TL;DR

RetentionLens gives B2B SaaS founders Stripe-native MRR, ARR, NRR, GRR, churn and cohort analysis the moment they connect Stripe, plus predictive churn-risk scores that flag at-risk accounts before they cancel. The free Starter tier covers companies under $10k MRR, so a solo founder can run real subscription analytics without a spreadsheet or an analyst.

As a founder you usually find out about churn after it has already happened — a cancellation email lands, MRR dips next month, and you back-solve what went wrong. By then the account is gone.

Most analytics tools make this worse by being descriptive only: they show you a clean MRR chart but never tell you which customer is quietly drifting toward cancellation. You still have to read the tea leaves yourself.

RetentionLens is built to close that gap. It reads your Stripe data, computes the metrics investors and you actually care about, and then scores each customer on how likely they are to churn next — so you can act while there is still time.

What gets in the way

How RetentionLens helps

Real metrics in minutes, not a spreadsheet

Connect Stripe and RetentionLens builds MRR, ARR, NRR, GRR, churn and cohort retention automatically. No manual exports, no formulas to maintain, no monthly reconciliation ritual.

Predictive churn, not just a churn chart

Survival analysis and customer health scoring rank your accounts by churn risk, so your retention effort goes to the customers most likely to leave — not evenly spread across everyone.

Investor-ready in one screen

The metrics page is the update. Pull MRR growth, net revenue retention and cohort curves straight from live data instead of rebuilding the deck each month.

Free while you are small

The Starter tier is $0/month for companies under $10k MRR, so you can run proper subscription analytics from your first paying customer.

Metrics you live in

MRR / ARR growthNet Revenue Retention (NRR)Gross churnCohort retentionChurn-risk score

Frequently asked questions

Do I need a data analyst to use RetentionLens?

No. It reads your Stripe data directly and computes the metrics for you. There are no SQL queries to write and no spreadsheet to maintain.

How fast can I see my numbers?

Connect Stripe and the core metrics — MRR, ARR, churn and cohorts — are computed automatically, typically within minutes of the sync completing.

Is there really a free tier?

Yes. The Starter tier is $0/month for companies under $10k MRR, with no card required to start.

What makes it different from a normal MRR dashboard?

It adds prediction. On top of descriptive metrics it scores each customer for churn risk using survival analysis and health scoring, so you know who to save, not just what already happened.

Other use cases

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See your own numbers in minutes

Connect Stripe and RetentionLens builds your MRR, churn, cohorts and churn-risk scores automatically. Start on the free tier.

Use case last reviewed 2026-05-30.